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AI Visibility Intelligence for Places

Know where you stand.
Know what to do.

We research what travelers say about you, monitor what AI recommends, and deliver a prioritized content strategy every week. Your team always knows what to publish next.

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Built for destinations, hotels, and attractions

The Challenge

AI recommendations are a new channel.
Your SEO tools don't cover it.

Semrush tracks Google. Brandwatch tracks social. Nobody tracks what AI tells travelers. We do.

Your AI visibility is invisible today

For every traveler question, AI recommends a short list. Without monitoring, you can't know where you're being recommended, where you're being overlooked, and where competitors are winning.

Example Query

"Planning a long weekend. Where should we go if we like food, culture, and quieter places?"

Who AI recommends

La Jolla
35%
Coronado
28%
Del Mar
22%
Carlsbad
15%

Illustrative simulation using Visit La Jolla. Your Insights show your actual performance.

Source influence is unclear

AI does not rely on the whole web equally. A small set of sources shapes what it says. If your official content is not among them, the narrative tilts toward third parties by default.

Example Source Mix for La Jolla

visitlajolla.com
Partner sites
Third parties

Illustrative simulation using Visit La Jolla. Your Insights show your actual source mix.

Currents: Visibility Tracking

When travelers ask AI,
are you on the list?

AI gives travelers a short list for every question. We check whether you're on it, every week, across the questions that matter most.

The questions that matter

We organize monitoring around the real questions travelers ask AI about trips like yours. Each one is tracked weekly so you can measure progress over time.

Example traveler question

"Planning a long weekend. Where should we go if we like food, culture, and quieter places?"

You

Recommended for this intent

How often AI recommends each

You
Competitor 1
Competitor 2
Competitor 3

Every score is grounded in the same intent and question set, so you can track movement as your content and narrative improve.

Currents: Source Intelligence

Which sources are shaping
from you, or someone else?

AI pulls from a handful of sources. We show you whether your website leads the story, or whether TripAdvisor, travel blogs, or competitors are telling it for you.

Where AI gets its information

Your official website40%
Local partner sites25%
Review platforms20%
Travel guides and blogs10%
Knowledge bases and other sources5%

Higher authority from official sources means stronger narrative control

Authority is narrative control. Currents shows where you have it and where to strengthen it.

Currents: Action Items

We tell you exactly
what to publish. And why.

Every gap comes with a recommendation: what to publish, where, and why. Ranked by impact so your team works on the most important thing first.

Priority 1

Quiet coastal cultural escapes

Gap Analysis

La Jolla under-indexes for travelers seeking "quiet cultural weekend" compared to Carmel and Ojai.

Recommended Action

Create a "48 Hours of Culture in La Jolla" guide highlighting the Museum of Contemporary Art, local galleries, and seasonal events with practical itineraries.

Expected Lift+7%
Priority 2

Coastal fine dining & farm-to-table

Gap Analysis

AI highlights San Diego's Gaslamp over La Jolla's distinct farm-to-table and coastal cuisine scene.

Recommended Action

Publish "La Jolla's Coastal Culinary Scene" with chef profiles, seasonal ingredient spotlights, and specific restaurant recommendations with booking links.

Expected Lift+5%

Every action item is ranked by impact and effort, so your team stays focused.

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Frequently Asked

Questions & Answers

Everything you need to know about Currents and AI visibility tracking