Reimagining How Travelers
Discover Destinations
We're building the bridge between destination marketers and modern travelers through AI-powered visibility and personalization.
AI visibility and planning for the places people love
Destination marketers face a new challenge: AI is reshaping how travelers discover and plan trips. Recommendations that once required website visits now happen in AI conversations—often invisible to the destinations themselves.
Drifter provides the visibility and tools to thrive in this new landscape. We help destinations understand how AI recommends them, and we give visitors planning experiences that keep them engaged on official sites.
Our Core Values
These principles guide everything we do, from product development to partnership relationships.
AI That Understands Context
Our AI interprets nuanced queries like "romantic dinner with ocean view" or "rainy day with toddlers"—delivering recommendations that feel human, not robotic.
Measurable Impact
Every feature drives real results: longer sessions, higher engagement, and increased local spend. We track what matters to destination marketers.
Destination-First Design
Purpose-built for destination marketing, not adapted from generic travel tools. Every capability addresses real challenges marketers face.
From PR to Personalization
Drifter's approach to destination marketing comes from an unexpected place: the world of public relations. Our founder previously built Bullpen.co, a PR marketplace that pioneered a new model—matching companies with specialized publicists who had the exact media relationships they needed.
Running Bullpen taught us that successful storytelling isn't about broadcasting messages. It's about understanding audiences deeply and crafting narratives that resonate. We helped hundreds of companies tell their stories effectively.
Now, we're bringing that same sophistication to destination marketing. Destinations face the same challenge our PR clients did: how to cut through the noise and connect with the right audience. The difference is that instead of earning media placements, you're earning visitor engagement and economic impact.
Why Destinations Choose Drifter
The only AI platform designed specifically for destination marketing—not adapted from consumer tools.
Contextual Understanding
Our AI understands intent and nuance—connecting visitors with exactly what they seek with remarkable accuracy.
Complete Content Control
You decide what visitors see. Override categorizations, highlight partners, set boundaries—your local expertise shapes every recommendation.
AI Visibility Tracking
See how AI models recommend your destination. Track Answer Share and Authority Share across ChatGPT, Gemini, and Perplexity.
White-Glove Support
We handle everything from importing content to training your team. Most partners are live within two weeks.
Building the Future of Destination Discovery
Founded with a vision to transform destination discovery
Launched Dock widget for on-site trip planning
Introduced Currents for AI visibility tracking
Expanding network of destination partners
Ready to Transform Your Destination's Digital Presence?
Join forward-thinking destinations already using AI visibility insights and on-site trip planning to engage modern travelers.